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100% FREE — NO SIGNUP

Free UTM Builder

Generate campaign tracking URLs with utm_source, utm_medium, utm_campaign, utm_term and utm_content — instantly, free.

Fill in at least the URL and Source to generate your tracking link.
💡 Pro Tip: Keep UTM values lowercase and consistent ("facebook", not "Facebook"/"FB") — Analytics treats different cases as separate sources.
5
UTM parameters
GA4
Compatible
Instant
Copy-ready URLs

Why use our utm builder?

Professional-grade results — completely free, no account required

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All 5 UTM Parameters

Source, medium, campaign, term and content — build complete tracking URLs that Google Analytics understands perfectly.

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Auto-Formatting

Values are automatically lowercased and space-cleaned, preventing the classic "Facebook vs facebook" duplicate-source mess in your reports.

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One-Click Copy

Your tracking URL updates live as you type — copy it to your clipboard with a single click.

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GA4 Ready

Generated URLs work with Google Analytics 4, Universal Analytics, and virtually every analytics platform.

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Campaign Attribution

Finally know which newsletter, ad or social post actually drives conversions — not just "direct traffic".

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Valid URLs Guaranteed

The builder parses your URL properly and appends parameters safely — no broken links, no encoding mistakes.

Frequently Asked Questions

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell your analytics exactly where a visitor came from — which platform, which campaign, even which specific ad or link.

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